Media release –
Alcon Launches AIR OPTIX® COLORS Color Studio iOS App
- Optimized version of the online Color Studio to connect AIR OPTIX® COLORS contact lenses with eye care professionals and patients on mobile devices
FORT WORTH, Texas, December 18, 2015 – Alcon, the global leader in eye care and division of Novartis, has recently launched the AIR OPTIX® COLORS Color Studio app for iOS devices.
The AIR OPTIX COLORS® Color Studio app is optimized for use on iOS mobile devices, allowing users to upload a photo and virtually “try on” any of the nine colors of AIR OPTIX® COLORS contact lenses.
“The cosmetic contact lens market today is a fraction of its potential size, and driving interest in this category means meeting patients where they are already receiving their information – on their mobile devices,” said Carla Mack, OD, MBA, FAAO, Director of Professional and Clinical Support for US Vision Care at Alcon.
Revamped for mobile and tablet, the Color Studio app is equipped with new functionality, including the ability to compare two contact lens colors, and virtually try on individual makeup items to create a custom look.
We know that millennial consumers want the ability to enhance their eye color. The AIR OPTIX COLORS® Color Studio app is a fun and quick way for them to virtually change their look on a mobile or tablet device,” Mack said. “A mobile app also creates opportunity for eye care practitioners to more easily integrate the Color Studio into their practices, offering patients and staff a tool to quickly evaluate how certain colors might look, before trying on the lenses.”
Free download is available for iOS devices from the App Store.
Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses:
For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor.
Ask your eye care professional for complete wear, care, and safety information.
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is a division of the Novartis Group, with pro-forma sales of USD 10.8 billion in 2014. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.
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Alcon Media Relations