Media release –
Alcon welcomes Olympian Laurie Hernandez to SECO International 2018 to highlight patient awareness and education efforts, and showcases innovative partnerships that benefit patients and practices
Alcon, the global leader in eye care and a division of Novartis, will bring Laurie Hernandez, Olympic Gold and Silver Gymnast and spokesperson for its Invisible Edge campaign, to the SECO International 2018 meeting in Atlanta on March 1, 2018. As the face of Alcon DAILIES® AquaComfort Plus® contact lenses, Laurie will engage with Eye Care Professionals (ECPs) to share her personal experiences with the comfort and convenience of DAILIES® brand contact lenses, how they fit into her busy life as a teen on-the-go, and how clear and comfortable vision can give “everyday” athletes an invisible edge during competition.
“We are proud to partner with an Olympic champion like Laurie Hernandez to expand our patient awareness and education efforts to potential first-time and existing lens wearers who are looking for comfortable, convenient contact lens options,” said Dr. Rick Weisbarth, Vice President of Professional Affairs, Alcon US Vision Care. “At Alcon, we always look for ways to amplify patient awareness of contact lens innovations and the importance of comprehensive eye care to better support Eye Care Professionals’ patient education efforts.”
During the meeting, Laurie will join Dr. Weisbarth for a keynote address at the SECO Lunch Symposium, “Alcon Innovation: Partnering for Patient and Practice Outcomes,” being held March 1, 2018 at 12 p.m. ET in the Amphitheater at the Georgia World Congress Center. Laurie will also spend time at Alcon’s booth #429 for photo opportunities on March 1 from 1-2 p.m. ET and 3-4 p.m. ET. Autographs will not be available.
In addition to spotlighting patient education efforts, Alcon will also feature the following partnership highlights at SECO:
The Power of One™ Program Celebrates 10 Years
“One day. One month. One promise.” Alcon is proud to celebrate the 10th anniversary of the Power of One™ program, an important part of Alcon’s drive to help patients see, look and feel their best. The company thanks ECPs for embracing one-day and one-month replacement schedules and hydrogen peroxide lens care solutions to help promote compliant wear, more frequent care for patients and practice growth.1,2,3,4,5 Alcon’s differentiated portfolio of daily disposable and monthly replacement contact lenses continues to grow, providing more and better options for patients. The Power of One™ program provides educational resources centered on the one-day and one-month replacement schedules and hydrogen peroxide lens care solutions, allowing ECPs to provide individualized solutions that reflect the lifestyle needs of patients.
Virtual Reality Experience Takes Eye Care Professional Training to the Next Level
The Alcon Experience Academy (AEA) is the umbrella for Alcon training for ECPs, residents and students – whether in person, online or through other experiential learning opportunities. The AEA is excited to introduce a new approach to ECP training with the Virtual Eye Experience, featuring leading-edge virtual reality (VR) technology, as the latest addition to its training and education portfolio. This VR training will allow ECPs to experience the eye like never before through immersive and engaging educational experiences. The Virtual Eye Experience will serve as a launch pad for additional VR training and education modules, which will be introduced around the globe throughout 2018. The Virtual Eye Experience kiosk will be available on Friday, March 2 at Alcon’s booth #429 in the exhibition hall of the Georgia World Congress Center.
- Guthrie S et al. Financial implications of patient compliance. Contact Lens Spectrum. December 2014;42-45.
- Dumbleton K et al. Compliance with lens replacement and the interval between eye examinations. Optom Vis Sci. 2013;90:351-358.
- Guthrie S et al. Contact lens compliance: is there a relationship between care system and compliance? Contact Lens Spectrum. 2016;31:40-43.
- Dumbleton K et al. Compliance with current contact lens regimes. Optom Vis Sci. 2007;84:E-abstract 070087.
- Chalmers RI. A fresh look at one-step hydrogen peroxide lens disinfection. Rev Optom. August 2014;1-8. Available at https://www.reviewofoptometry.com/CMSDocuments/2014/8/ro0614alconclearca.... Accessed February 15, 2018.