Media release –
Alcon® highlights product and service innovations at 40th BCLA, one of the largest international meetings dedicated to contact lenses
- DAILIES TOTAL1® water gradient portfolio recognised by a double award from UK Eye Care Professionals (ECPs)
- Alcon® will proudly celebrate the company’s long-standing collaboration with ECPs
- Showcase Presentation to focus on the opportunities of e-commerce and Alcon’s InContact service; connecting optical businesses with contact lens wearers
Camberley United Kingdom, June 6, 2017 – Alcon®, the global leader in eye care and a division of Novartis®, announces its educational programme at the 40th British Contact Lens Association (BCLA) Clinical Conference and Exhibition, in Liverpool, June 9th – 11th.
Renowned for being one of the largest international meetings dedicated exclusively to contact lens, ocular surface and anterior eye, the BCLA is held every two years and attended by over 1,000 key opinion leaders, contact lens educators and manufacturers. Scientific highlights include Alcon’s presentations on multifocal lenses, opportunities to expand in e-commerce with Alcon’s InContact service, and continued product innovation to meet the increasing needs of contact lens wearers.
At the Alcon booth (#18) Alcon will showcase its portfolio of monthly and daily disposable contact lenses and lens care solutions. With an extensive brand portfolio and three contact lens materials to choose from (DAILIES TOTAL1®, DAILIES® AquaComfort PLUS®, and AIR OPTIX®), Alcon’s products meet the needs of contact lens wearers in all segments. Earlier this year DAILIES TOTAL1 Multifocal received two awards for “Product of the Year” from the Associations of Optometrists (AOP) and “Contact Lens Product of the Year” from The Optician.
“Since launch, DAILIES TOTAL1 water gradient contact lens has been the solution for many contact lens wearers suffering from eye dryness and looking for enhanced comfort. With the launch of the multifocal design of DAILIES TOTAL1 we are able to present the first and only water gradient contact lenses for presbyopes, providing a solution for a category of wearers who typically require more comfort and a seamless experience between distance, intermediate and near vision as they develop presbyopia”, said Ian Bell, Region President, Alcon Europe, Middle-East and Africa (EMEA). “This is a major market potential for the industry as presbyopia affects nearly 2 billion people worldwide1. More than ever, Alcon will focus its BCLA programme on the multifocal segment where there is a strong need for awareness”.
The company will also highlight the increasing opportunities that e-commerce offers to ECPs to drive new fits with InContact. An innovative digital service powered by Alcon, InContact connects Alcon professional website for customers to local contact lens portals where consumers can order contact lens. Available in 14 markets across Europe, InContact has the potential to address the needs of ECPs looking to expand their digital footprint while bringing enhanced customer care and services for contact lens wearers.
As part of the congress, Alcon will host key scientific presentations, posters and seminars/workshops. Alcon’s scientific highlights include:
Partner, Showcase & Pavilion Presentations
Friday, 9th June (15:30) - The importance of the contact, in contact lens
In this session Erich Bauman (Global R&D, Alcon) and Greg Sawyer (University of Florida) will explore how we focus our R&D to deliver innovative product and solutions that meet unmet needs or exceed those options that already exist for patients.
Saturday, 10th June - 1 + 1 + 3 = 96
When considering multifocal contact lenses for presbyopic patients, what does matter most to you and them? Eddie Pigott (Professional Services Manager, UK and Ireland) will explore the design, materials and fitting approach and show you how 1 + 1 + 3= 96.
Sunday, 11th June(12:00) – Contact lens and e-commerce opportunity
This session will explore e-commerce: how it has changed and how consumer expectations have evolved with it. It will look at the retail world generally, and then focus in the world of eye care and contact lenses.
Scientific and poster presentations:
At the BCLA, the company will showcase its history with an engaging activity for delegates to learn more about the company game-changing products and technologies in vision care.
“Alcon would like to express its gratitude to ECPs and customers who have trusted and relied on our products and services for decades, from the launch of DAILIES in 1996 to the one of DAILIES˚TOTAL1 in 2011. Their ongoing support enabled Alcon to develop innovative technologies such as Blink-activated moisture, HydraGlyde® Moisture Matrix, SmartShield™, Water Gradient, Precision Profile®, that have benefited generations of contact lens wearers. We look forward to continuing the successful collaboration to enhance the performance of our portfolio and raise awareness on the benefits of contact lenses”, said Inma Perez, MCOptom, Head of Professional Affairs, Alcon EMEA.
- Alcon data on file, 2016.
Alcon is the global leader in eye care. As a division of Novartis, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our products touch the lives of more than 260 million people each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors, and there are millions more who are waiting for solutions to meet their eye care needs. Our purpose is reimagining eye care, and we do this through innovative products, partnerships with eye care professionals and programs that enhance access to quality eye care. Learn more at www.uk.alcon.com.
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* High oxygen transmissible lens. Dk/[email protected]. Other factors may impact eye health.