Fort Worth, Texas, August 5, 2015 – Alcon the global leader in eye care, announces that AIR OPTIX^® COLORS is a proud sponsor of the AMERICAN IDOL^® LIVE! Summer Tour.

AMERICAN IDOL^® LIVE! Summer Tour concert-goers will experience a show full of color sponsored by AIR OPTIX^® COLORS contact lenses. Alcon representatives will hand out complementary “selfie mirrors”, designed to adhere to the back of a cell phone for those last-second pre-selfie touchups. Information about AIR OPTIX^®COLORS contact lenses will also be provided to concert attendees, highlighting the range of nine available colors, from subtle to vibrant.

"Thousands of concert-goers will enjoy AMERICAN IDOL^® LIVE! this year, and these events are perfect opportunities to reach millennials," said Eric Bruno, Head of US Vision Care for Alcon. "By sponsoring 30 concerts throughout the US tour, our intent is that eye care practitioners across the country see increased traffic in offices of patients interested in AIR OPTIX^® COLORS contact lenses."

To learn more about the summer’s most colorful concert visit http://www.americanidol.com/tour.

Important information for AIR OPTIX^® COLORS (lotrafilcon B) contact lenses:

For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, patients must follow the wear and replacement schedule and the lens care instructions provided by their eye doctor.

See production instructions for complete wear, care and safety information.