Media release –
Alcon’s AIR OPTIX® COLORS contact lenses bring color to stage at AMERICAN IDOL® LIVE! summer concerts
Fort Worth, Texas, August 5, 2015 – Alcon the global leader in eye care, announces that AIR OPTIX® COLORS is a proud sponsor of the AMERICAN IDOL® LIVE! Summer Tour.
AMERICAN IDOL® LIVE! Summer Tour concert-goers will experience a show full of color sponsored by AIR OPTIX® COLORS contact lenses. Alcon representatives will hand out complementary “selfie mirrors”, designed to adhere to the back of a cell phone for those last-second pre-selfie touchups. Information about AIR OPTIX®COLORS contact lenses will also be provided to concert attendees, highlighting the range of nine available colors, from subtle to vibrant.
"Thousands of concert-goers will enjoy AMERICAN IDOL® LIVE! this year, and these events are perfect opportunities to reach millennials," said Eric Bruno, Head of US Vision Care for Alcon. "By sponsoring 30 concerts throughout the US tour, our intent is that eye care practitioners across the country see increased traffic in offices of patients interested in AIR OPTIX® COLORS contact lenses."
To learn more about the summer’s most colorful concert visit http://www.americanidol.com/tour.
Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses:
For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, patients must follow the wear and replacement schedule and the lens care instructions provided by their eye doctor.
See production instructions for complete wear, care and safety information.
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is the second-largest division of the Novartis Group, with pro-forma sales of USD 10.8 billion in 2014. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, please visit www.alcon.com.
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