Fort Worth, Texas, September 18, 2015 – Alcon, the global leader in eye care, partnered with Alice + Olivia, a contemporary clothing company, to create unique head-to-toe looks at New York Fashion Week’s (NYFW) showcase of spring/summer 2016 collections. Models in the Alice + Olivia presentation-style show on September 15 paired AIR OPTIX® COLORS contact lenses with their colorful looks, showcasing vibrant eye-color enhancements to hundreds of fashion and beauty influencers, celebrities and retail buyers.

“We enjoyed our partnership with AIR OPTIX® COLORS contact lenses this season,” said Stacey Bendet, Alice + Olivia CEO and Creative Director. “Color is such an important part of our brand DNA and we love infusing it into as many creative elements of our collection as possible.”

Alcon also hosted the AIR OPTIX® COLORS Haute Spot on September 14, creating a unique experience for fashion and beauty influencers at NYFW headquarters. The lounge-style booth featured an opportunity for participants to try on the nine shades of AIR OPTIX® COLORS contact lenses. Eight eye care professionals supported the Alcon events at NYFW, including fitting models for the Alice + Olivia show with AIR OPTIX® COLORS contact lenses before and during the show, and facilitating influencer try-ons at NYFW headquarters.

“When someone tries on AIR OPTIX® COLORS contact lenses for the first time, it’s always exciting to see their reaction, whether they try on a subtle shade like Gray or Green to enhance their own eye color or they go for something more vibrant, like Brilliant Blue or Honey to really change up their look,” said Dr. Carla Mack, Director of Professional & Clinical Support at Alcon. “The AIR OPTIX® COLORS Haute Spot was a unique experience because we were able to share that ‘wow’ factor with so many people in a high-profile setting, and even those who didn’t actually try the lenses were able to see how great they look on many different people.”

To see photos from NYFW, find AIR OPTIX^®COLORS contact lenses on Facebook, Instagram and Pinterest. Visit www.AirOptixColors.com to learn more about AIR OPTIX^® COLORS contact lenses.

About AIR OPTIX COLORS Contact Lenses

AIR OPTIX^® COLORS contact lenses are the first monthly replacement, daily wear color lenses available in the US on a silicone hydrogel platform. AIR OPTIX^® COLORS contact lenses are recommended for daily wear with a monthly replacement schedule. Available colors include Brilliant Blue, Gemstone Green, Sterling Gray, Honey, Pure Hazel, Blue, Green, Gray and Brown. The lenses are available with an 8.6 mm base curve and a 14.2 mm diameter. The contact lens power ranges from +6.00D to -6.00D in 0.25D steps (including plano) and -6.50D to -8.00D in 0.50D steps.


Important information for AIR OPTIX^® COLORS (lotrafilcon B) contact lenses:
For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, patients must follow the wear and replacement schedule and the lens care instructions provided by their eye doctor.

See production instructions for complete wear, care and safety information.