AIR OPTIX® Colors contact lenses appear in stunning magazine cover look
Sep 12, 2014
AIR OPTIX® Colors contact lenses in Pure Hazel appear on the October cover of O, The Oprah Magazine
AIR OPTIX® Colors contact lenses are available in nine beautiful colors to enhance dark or light eyes
FORT WORTH, Texas, September 12, 2014– One of four cover looks for the October 2014 issue of O, The Oprah Magazine features AIR OPTIX® Colors prescription contact lenses in Pure Hazel. The look is reminiscent of old Hollywood glamour with the American icon wearing a striking yellow dress with her hair falling about her shoulders in luxurious soft waves. The close-up photo calls attention to eyes that were enhanced with Alcon’s 3-in-1 Color Technology.
“The look speaks to owning your own sexiness,” said Lynn Smith, Head of US Vision Care Marketing at Alcon. “With AIR OPTIX® Colors it isn’t about changing who you are or altering the features you were born with. Rather, it’s a new opportunity to enhance your best accessory – your eyes.”
The October issue of O, The Oprah Magazine is known as the “beauty” edition and tends to feature beauty and fashion brands, showcasing how Alcon is positioning the product.
AIR OPTIX® Colors prescription contact lenses were introduced in the US earlier this year. The color contact lenses encapsulate Alcon’s 3-in-1 Color Technology in a silicone hydrogel lens. Available in nine colors ranging from subtle to vibrant, AIR OPTIX® Colors contact lenses are the first monthly replacement, daily wear color lenses available in the US on a silicone hydrogel platform, allowing up to six times more oxygen through the contact lens compared to the leading, older technology color contact lens.1 The natural-looking color is contained within the innovative lens material, so that the only thing touching the wearer’s eyes is the ultra-smooth permanent plasma surface of AIR OPTIX® brand contact lenses. Contact lens wearers can enjoy beautiful, comfortable lens wear.
“The scientific advancements in AIR OPTIX® Colors make this lens a huge breakthrough in the color contact lens industry,” said Carla Mack, OD, MBA, FAAO, Director of Professional and Clinical Support, for US Vision Care at Alcon. “We know our consumers – women in particular – want the ability to enhance their eye color in a natural, beautiful way. Now, we can give them an option that’s not only stunning, but also incredibly comfortable.”
As a medical device, AIR OPTIX® Colors contact lenses are available to consumers with a prescription from an eye care professional. Eye care professionals may prescribe the lenses to correct vision but they also have the option to prescribe the lenses in ”plano” (non-corrective) form for consumers who do not require vision correction, yet still want to enhance their eye color. Importantly, there is no refit required for current AIR OPTIX® AQUA contact lens wearers.2
Consumers interested in enhancing their eye color with AIR OPTIX® COLORS should visit their local eye care professional for a fitting, or check out the AIR OPTIX® COLORS Color Studio at www.airoptixcolors.com/colorstudio to upload a photo and virtually “try on” any of the nine beautiful shades.
References: 1. Based on the ratio of lens oxygen transmissibilities; Alcon data on file, 2013. 2. Alcon data on file, 2013
About Alcon: Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group, with pro-forma sales of USD 10.5 billion in 2013. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.
*High oxygen transmissible lenses: Dk/t = 138 @ -3.00D. Other factors may impact eye health.
Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses: For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor.
Ask your eye care professional for complete wear, care, and safety information.
Media Contacts: Donna Lorenson +1-817-615-5092 (office) +1-410-258-8571 (mobile) [email protected]