Alcon becomes Leadership Partner supporting Think About Your Eyes national public awareness campaign
Nov 03, 2014
Fort Worth, Texas, Nov. 3, 2014– Alcon, the global leader in eye care, announced its support for the Think About Your Eyes public awareness campaign. This national campaign, presented by the Vision Council and the American Optometric Association, is designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam.
As a Leadership Partner, Alcon will work closely with Think About Your Eyes to provide insights and educational information to the public about a number of eye care topics.
“This campaign is about doing the right thing for patients. It’s not about specific companies or products, it’s about how our industry can partner with eye care professionals to transform eye care,” said Eric Bruno, Vice President and General Manager for US Vision Care at Alcon. “We know many eye health and systemic issues can be identified through regular, comprehensive eye exams, so it’s critical that we make annual eye exams part of every person’s healthcare routine.”
Since the national launch of the Think About Your Eyes campaign, eye exams have increased 4.5 percent, leading to an additional 5.2 million annual eye exams and the diagnosis of more than 525,000 previously undiagnosed eye diseases. The initiative employs national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children’s vision and how regular eye exams can positively affect overall health. The campaign is designed to encourage consumers to schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than one million visitors, features a comprehensive locator tool where visitors can easily find local eye care providers.
“We are excited to partner with Think About Your Eyes and help amplify the campaign to reach even more people with these important messages,” Bruno said.
About Alcon: Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. Alcon’s three businesses – Surgical, Pharmaceutical, and Vision Care – offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group, with net sales of USD 10.5 billion in 2013. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.