Alcon commits $2 million in support of Think About Your Eyes national public awareness campaign
Apr 04, 2016
Annual eye exams grew 3% in 2015, after activation of the Think About Your Eyes US media campaign
Alcon is the only major contact lens manufacturer supporting Think About Your Eyes
Fort Worth, Texas, April 4, 2016– Alcon, the global leader in eye care and a division of Novartis, announced its second year of support for the Think About Your Eyes public awareness campaign. Alcon has committed a total of $4 million to Think About Your Eyes since 2014.
The national campaign, presented by The Vision Council and the American Optometric Association, is designed to educate the public about the benefits of eye health and promote the importance of getting an annual comprehensive eye exam. As a Leadership Partner and the only major contact lens manufacturer supporting the campaign, Alcon works closely with Think About Your Eyes to provide insights and educational information to the public about a number of eye care topics.
“Our passion is helping people see, look and feel their best, and this campaign’s efforts align with our goals at Alcon,” said Eric Bruno, Vice President and General Manager, Alcon Vision Care, US. “So many eye health and other health issues can be uncovered through a comprehensive eye exam, and this campaign helps to educate the public about the importance of eye exams as part of their healthcare routine.”
Annual eye exams in the US grew 3% in 2015, after activation of the Think About Your Eyes national media campaign. Think About Your Eyes comes to life through national television, radio, print and online/digital advertising to share information about eye disease, eye strain, children’s vision and how regular eye exams can positively affect overall health. The campaign is designed to encourage consumers to schedule an eye exam by visiting ThinkAboutYourEyes.com. The site, which has received more than 2 million visitors, features a locator tool where visitors can easily find local eye care providers.
"We need more visionary companies like Alcon who see the vital role that Think About Your Eyes plays in growing eye health and eye exams in the US” said Dave Plogmann, managing director of Think About Your Eyes. We are grateful for their continued support and category leadership."
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is a division of the Novartis Group, with pro-forma sales of USD 9.8 billion in 2015. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.
Think About Your Eyes is a public awareness initiative focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include Alcon, The Vision Council, American Optometric Association, All About Vision, GUNNAR Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Transitions, Luxottica Group, Eschenbach and Westgroup. For more information, visit www.thinkaboutyoureyes.com or find us on Facebook and Twitter.