Alcon spotlights DAILIES TOTAL1® contact lenses in national television campaign
Sep 14, 2015
TV spot showcases the science behind the ultimate breathability and comfort of DAILIES TOTAL1® contact lenses
Fort Worth, Texas, September 14, 2015 – Alcon, the global leader in eye care and division of Novartis, has launched a national television campaign in support of DAILIES TOTAL1® contact lenses, the world’s first and only water gradient lens, with 6 times more breathability than the leading daily disposable lens1.
This national television spot is aimed at reaching contact lens wearers looking for a comfortable and highly breathable daily disposable contact lens, for white, healthy-looking eyes. Fifteen-second spots are now airing on several major network and cable channels, including USA, TNT, TBS, HGTV, Lifetime and more.
"Nearly 44 percent of all contact lens wearers experience some sort of discomfort with their lenses2, but we believe that DAILIES TOTAL1® contact lenses are a transformational innovation that provides wearers with an entirely new level of performance," said Eric Bruno, Head of US Vision Care at Alcon. "DAILIES TOTAL1® contact lenses feature nearly 100% water at the lens surface, for incredible comfort and breathability, and we are excited to tell more consumers about this exciting innovation through a nationwide campaign."
The ad features Jared Nelson, a Principal Scientist at Alcon who worked for more than a decade on the development of water gradient technology, as he explains the science and drive behind DAILIES TOTAL1® contact lenses. The campaign began airing nationally in August.
DAILIES TOTAL1® contact lenses are prescription medical devices. See product instructions for complete wear, care and safety information. Visit dailiestotal1.com to learn more about DAILIES TOTAL1® contact lenses.
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is a division of the Novartis Group, with pro-forma sales of USD 10.8 billion in 2014. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.
1. Based on the ratio of lens oxygen transmissibility among daily disposable contact lenses; Alcon data on file, 2010. 2. Rumpakis J. New data on contact lens dropouts: An international perspective. Review of Optometry. 2010: 147 (1): 37-42.