Contact Lens Product of the Year awarded to DAILIES TOTAL1® contact lenses – so comfortable, wearers say they’re like wearing nothing at all
Jun 24, 2014
Awarded for innovative technology as the first and only water gradient contact lens
Water gradient technology increases water content near the lens surface, so all that touches the eye is a cushion of moisture
Provides the combination of end-of-day comfort with superior breathability for exceptional performance
Camberly, June 24, 2014 – While there is no doubt that statement eyeglasses have become a key fashion accessory for many, there are times when people just want to let their eyes take center stage without frames. As a prescription eyeglass wearer, you may have thought this was out of your reach, perhaps due to reservations about the comfort of contact lenses…that is until now. DAILIES TOTAL1® water gradient contact lenses ensure that wearers no longer have to compromise on comfort – these lenses are highly breathable* and 96% of eye care professionals stated their preferred daily disposable contact lenses were water gradient contact lenses.2
DAILIES TOTAL1® contact lenses have recently won the ‘Contact Lens Product of the Year’ award at the annual Optician Awards, for its innovative technology and value to patients and eye care professionals. Alcon, the global leader in eye care, launched DAILIES TOTAL1® contact lenses in the UK and Ireland in April 2013 after more than 10 years of development. DAILIES TOTAL1® combine exceptional comfort and vision with the highest breathability of any daily disposable contact lens. The pioneering technology behind these high performing contact lenses has been awarded a patent from the European Patent Office (EPO).
Research has shown that nearly half (44%) of all contact lens wearers report experiencing discomfort, and discomfort is the number one reason why people stop wearing contact lenses.3 With DAILIES TOTAL1®, comfort has been redefined for contact lens wearers, who can now wear contact lenses all day long and still experience exceptional comfort even after wearing them all day. For those who have never tried contact lenses, an exciting new look is now more achievable than ever before.
"Discomfort was the biggest reason some of my patients gave up on contact lenses," commented Kieran Minshull, Contact Lens Optician,L.K. Leon, London. The unique design of DAILIES TOTAL1® contact lenses means they offer true comfort throughout the day, so people who have previously struggled with lenses are now often able to wear them until the end of the day. These lenses leave eyes looking bright and healthy - even after all-day wear.”
About the Optician Awards
The Optician Awards were held on April 12, 2014, and attended by around 500 guests from all sectors of the industry, to recognise key achievements in the field over the past year. The event was hosted by the impressionist and comedian, Jon Culshaw, with Alcon’s award presented by Cheryl Donnelly, the British Contact Lens Association Chief Executive Officer.
About Alcon Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group with pro-forma sales of USD 10.5 billion in 2013. Headquartered in Fort Worth, Texas, U.S.A., Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.
* High oxygen transmissible lens. [email protected] Other factors may impact eye health.
References 1. In a clinical study with 80 patients. Alcon data on file, 2011 2. Pérez-Gómez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. Clinical Optometry 2014, 6:17-23. 3. Rumpakis J. New data on contact lens dropouts: An international perspective. Review of Optometry. 2010:147(1):37-42