Presbyopia: The Big Word Stopping You from Seeing the Small Print
Learn more about your options for seeing near, far and everything in between
Jun 04, 2018
Do you find yourself stretching out your arms to read the dinner menu, or increasing the font size on your smartphone to read text messages? If this is your reality, you might be one of 111 million Americans living with presbyopia1. You’re probably saying, “Presby-what?!” However, this condition with the hard-to-pronounce name is very common and happens when your eyes slowly lose the ability to focus on things up-close2. It affects everyone during the natural aging process, often starting around age 403.
Like many people, you probably think your only option is to purchase a pair of plastic reading glasses from the local drugstore. But, readers can come with lots of drawbacks. Many people find reading glasses extremely frustrating because they get lost, are inconvenient to use and can make you look older. In fact, an Alcon survey of the Generation X population (people in their 40s and early 50s) found that one in four adults surveyed think reading glasses make someone look 10 years older. And, nearly 50 percent of those surveyed would avoid wearing readers if they knew it made them look older4.
The good news? There are alternatives to readers that will not only help you see better, but make you feel confident and in control of presbyopia. Alcon recently launched the “See Near and Far” campaign to reach people with presbyopia who wear reading glasses and those who are just starting to experience symptoms. Among other important information, the campaign shares how DAILIES TOTAL1® Multifocal contact lenses can give people like you clear, comfortable, seamless vision to see near, far and everything in between.
As part of the evolving campaign, Alcon is also launching advertising, including print, digital media and a national television spot called The Oversized Problem. The ad features a couple at dinner who forget their readers and are given giant menus. The TV spot is meant to encourage them (and you) to consider multifocal contact lenses to avoid embarrassing situations like this, and hopefully help you lose your readers for the last time. Visit the Alcon DAILIES® Contact Lenses YouTube channel to watch the commercial.
You can also visit www.SeeNearAndFar.com to learn more about presbyopia and to determine with your eye care provider if multifocal contact lenses are right for you.
Market Scope, Global Presbyopia-Correcting Surgery Market Report, April 2012.