FORT WORTH, Texas, June 30, 2026 — Alcon (SIX, NYSE: ALC), the global leader in eye care dedicated to helping people see brilliantly, today announced a new initiative designed to increase awareness and consideration of Laser-Assisted In Situ Keratomileusis (LASIK) among younger consumers as millions of Americans continue to rely on glasses despite advances in vision correction.

Supported through a co-marketing model within the LASIK community across the United States, the initiative will kick off this June across YouTube, TikTok and Instagram. It brings together social media creators, targeted digital media and immersive storytelling to engage Gen Z and Millennial audiences in a way that reflects how they live today, while highlighting LASIK as an option that may help reduce dependence on glasses and make everyday moments feel easier and more seamless.^1-3

While consumers continue to streamline nearly every aspect of their lives, millions still rely on glasses. This program highlights LASIK as an alternative vision correction option, including its potential to reduce dependence on corrective eyewear.^1-3

Despite decades of clinical use and published outcomes data, LASIK remains underutilized, driven in part by awareness gaps, outdated perceptions, and a lack of accessible, relevant education for younger consumers — underscoring the need for more modern, patient-centered communication approaches.

“I’m excited for this program to reintroduce LASIK to a new generation,” said Dr. Vance Thompson, founder of Vance Thompson Vision and past president of the American Society of Cataract and Refractive Surgery. “Many people still think of LASIK based on what they heard years ago, but advances in technology and diagnostics have made today’s LASIK better than ever. By improving education and awareness, we can help more people understand the potential to reduce dependence on glasses and make informed decisions about their vision.”^1-3

For more than two decades, LASIK has helped millions of people achieve clearer vision and reduce their dependence on glasses and contact lenses. LASIK remains underutilized, with millions of Americans continuing to rely on glasses.

“With this campaign, we are meeting people where they are, on the platforms they use every day, with authentic stories and real experiences,” said Sergio Duplan, President, Alcon Americas. “Our goal is to reignite interest in LASIK and encourage more people to have informed conversations with their LASIK surgeon about whether it may be right for them.”

This effort will feature select creators sharing their personal LASIK experiences, from pre-procedure considerations through life after surgery. These stories are intended to illustrate how individuals describe changes in their daily routines following reduced reliance on corrective lenses. The program was developed in collaboration with LASIK surgeons to ensure content reflects the real-world patient experience.

Beyond social media creators, the initiative will include digital advertising and a new website, www.MyEyesMyRules.com, where audiences can explore what’s possible with today’s LASIK and whether it may be right for them. In 2027, the program will expand into broader paid media and additional channels to further extend its reach.

About Alcon

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries and territories each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.

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References

1. Mayo Clinic. LASIK Eye Surgery. Accessed from: https://www.mayoclinic.org/tests-procedures/lasik-eye-surgery/about/pac-20384774.
2. Hura, Harjan S, Turbert, David. American Academy of Ophthalmology. Accessed from: https://www.aao.org/eye-health/glasses-contacts/lasik
3. Refractive Surgery Council. Accessed from: https://americanrefractivesurgerycouncil.org/lasik/#what-vision-problems

Media Relations

Kevin Nicoletti
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