Media release –
Gymnast Laurie Hernandez and Alcon Help People See Their Potential with New “Eye Can, Eye Will” Campaign
- Campaign inspired by Laurie Hernandez’s reliance on personal mantras, positive self-talk and clear eyesight throughout her professional and personal endeavors
- Consumers will be able to take a quiz and create their own personal mantra as part of a new online tool
- DAILIES TOTAL1®contact lenses and the importance of clear, comfortable vision are central to campaign that encourages people to achieve their goals
FORT WORTH, Texas, June 18, 2019 – Alcon, the global leader in eye care, is teaming up with gold- and silver-medal winning gymnast Laurie Hernandez on a new campaign that encourages people to find inspiration to visualize and achieve their goals. The “Eye Can, Eye Will” campaign is based on Laurie’s belief that personal mantras and clear, comfortable vision with DAILIES TOTAL1®contact lenses have helped her maintain the focus and enthusiasm needed to get to the top of her game. This campaign is rolling out during a pivotal time for Laurie, as she prepares to compete in next year’s games in Tokyo.
"The road to winning gold again in 2020 won’t be easy, but I know having a clear vision, the right mindset and exceptional eyesight will help me get me there,” said Hernandez. “These days, constantly repeating mantras like ‘eye can, eye will’ on the balance beam or just going about my day helps keep my eyes on the prize and my head in the game. Having my mantra, along with my DAILIES TOTAL1®contact lenses, means I can visualize success and, hopefully, bring home the gold again. Eye can, eye will and so can you!”
The “Eye Can, Eye Will” campaign encourages everyone to create a personal saying through a newly launched online “mantra maker” that will help them see their potential and achieve their goals. The tool takes the user through a series of introspective questions and, at the end, produces a shareable and printable customized mantra in the form of a digital eye chart.
In addition to the online mantra maker, the campaign will feature inspirational videos of Laurie – on and off the beam – created to give people a peek inside what motivates her. The overall goal of the online tool and videos is to encourage people to achieve their goals by finding inspiration and affirmation; harness the will, focus and self-confidence to reach their potential; and drive awareness of DAILIES TOTAL1®contact lenses.
"Alcon is proud to continue our partnership with Laurie Hernandez, especially during such an important time in her career,” said Sergio Duplan, Region President, Alcon North America. "The ‘Eye Can, Eye Will’ campaign is perfectly timed, as the sheer hard work, determination and great vision needed to achieve her goals will inspire others also striving to become their personal best. DAILIES TOTAL1®contact lenses are designed to provide exceptional comfort and we know they will be the perfect addition to help Laurie and others achieve success."
By visiting EyeCanEyeWill.com, anyone can create an inspirational mantra and receive a free* trial offer for DAILIES TOTAL1®contact lenses. The personalized mantra is shareable via download or through social media using #EyeCanEyeWill.
Wearing contact lenses requires a prescription. Ask your eye care professional for complete wear, care and safety information. Make an eye exam appointment today to learn if Alcon DAILIES TOTAL1®contact lenses are right for you or your family. Visit DAILIES.com to learn more.
*Eye exam may be required before lens trial. Professional fees may apply. Offer available at participating offices.
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Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 20,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.
Alcon Media Relations
Kimberly Wise Alcon North America Communications +1 (817) 615-5092 (direct) +1 (817) 525-3409 (mobile) [email protected]
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