June 30, 2022
Since its U.S. launch in 2020, Alcon’s MARLO digital platform has helped transform the optometric industry by allowing Eye Care Professionals (ECPs) to seamlessly connect with and supply Alcon contact lenses to their patients throughout their eye care journey. MARLO enables practices to quickly and easily adopt a digital presence to benefit their patients and meet them in the “digital world” they already live in.
MARLO helps ECPs extend the reach of their practices by ensuring a trusted and personalized contact lens ordering experience available 24/7 with the click of a button as well as the convenience of exam date reminders, helpful contact lens tips and reorder notifications.
“We are thrilled to see MARLO making such an impact in the eye care industry as a platform that has uniquely solved an issue no other vision care company has successfully accomplished – delivering a cutting-edge digital platform for eye care practices with a patient-centric user experience in mind,” said Sean Clark, General Manager, U.S. Vision Care at Alcon. “Providing a platform to help ECPs stay connected with patients outside of the office while also giving over one million patients control over their contact lens ordering experience is something we are extremely proud of.”
MARLO has received exceptional feedback, including over 90% of patients who ordered through the platform reporting that they would reorder their contact lenses from their ECP through MARLO.1 For some practices using the platform, this has translated to an over 30% increase in contact lens revenue.2
We are excited to watch MARLO continue to foster mutually beneficial relationships between ECPs and their patients!
To learn more about MARLO visit www.meetmarlo.com.
Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 24,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.
- Alcon data on file, 2020.
- “Bolstering the Contact Lens Business”, Optometric Management, September 15, 2021.
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