Alcon teams up with award-winning Olympians to launch Invisible Edge campaign
Clear sight tops the list of key attributes helping give “everyday” athletes an edge over the competition
Sep 25, 2017
US Olympians, gymnast Laurie Hernandez and soccer player Tobin Heath, are joining forces with Alcon to launch the new Invisible Edge consumer education campaign. These star athletes will be shining a spotlight on the importance of clear vision in helping give “everyday” athletes, specifically those who wear contact lenses, an edge while competing and performing.
Olympian and U.S. Women’s Soccer star Tobin Heath
The campaign is based on a survey of 1,000 “everyday” athletes, age 18 and over, who currently play a team sport competitively (intramural or recreation league) or individually (e.g., golfing, cycling or running a marathon). It was fielded to uncover the role of clear and comfortable vision in competitive settings, and how it can provide athletes with an invisible edge on and off the field.
Key findings from the Invisible Edge survey include: 1
For everyday athletes who wear contact lenses, clear eyesight is the most important characteristic for performing at their best.
About three in four (74%) everyday athletes who wear contacts said great, clear vision is important to helping them perform at their best, ranking it above physical strength (68%), speed (63%) and endurance (63%).
While competing and performing, 63% of athletes who wear contact lenses ranked clear vision as more important than quick reflexes, while 52% ranked clear vision as more important than mental focus.
Most everyday athletes who wear contacts say contact lenses give them an added edge during competition.
More than eight in ten people (83%) who wear contact lenses agree they give them an edge during competition.
More than 90 percent of athletes who wear contact lenses agree that comfortable lenses help them perform at their best.
Many everyday athletes acknowledge that clear vision is important, yet they say it is most likely to be taken for granted.
Fifty percent of everyday athletes surveyed say they can’t compete at a high level without great, clear vision.
However, more than half (55%) of those surveyed said that athletes are most likely to take clear vision (eyesight) for granted.
Throughout the year-long campaign, both Tobin and Laurie will share their personal experiences of how clear vision, including the role of contact lenses, provides an invisible edge during competition. They will encourage teens and young adults – via internet videos, social media posts and media interviews – to ask their eye care professional which Alcon contact lens brand is right for them.
Invisible Edge Survey Results, Alcon and Wakefield Research. July 2017.