Media release –
Alcon Introduces New OPTI-FREE® Package Stickers to Aid Awareness of #1 Doctor-Recommended Exclusive Formula
Alcon, the global leader in eye care and a division of Novartis, announced today that the US OPTI-FREE® multi-purpose solution (MPS) packaging will now display a bold pink sticker to help consumers easily identify the #1 doctor recommended brand of MPS.* In order to further differentiate these products from others on the shelf, the new sticker also highlights that OPTI-FREE® products feature an exclusive MPS formula that is not found in private label brands.†
Stickered products will be sold at all major U.S. retailers nationwide beginning August 27.
“The new package stickers are a simple way to highlight to consumers that OPTI-FREE® is the multi-purpose solution portfolio most recommended by doctors, and that it offers an exclusive formula compared to store brand formulas,” said Carla Mack, O.D., F.A.A.O. and Senior Director Professional Strategy for Alcon US Vision Care. “Whether a parent is purchasing for the whole family or a new college student is buying his or her own MPS for the first time, the visual cue of the pink sticker helps ensure patients have an easier time identifying the product at shelf.”
OPTI-FREE® is the most trusted multi-purpose solution brand by eye care professionals.* The brand portfolio includes OPTI-FREE® Puremoist®, OPTI-FREE® Replenish® and OPTI-FREE® Express® products, which, in the U.S., will all display the new “#1 Doctor Recommended” and “Exclusive Formula” sticker.
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*Based on a survey of eye care professionals, Data on File
†Alcon OPTI-FREE® does not manufacture any private label brands of multi-purpose solution in the U.S.