Media release –
Alcon to offer AIR OPTIX® COLORS contact lenses in 2-count packages for limited time
- Two-packs of AIR OPTIX® COLORS contact lenses will be available in the full range of 9 colors, from subtle to bold, and across all lens powers
FORT WORTH, Texas, June 11, 2015 – Alcon, the global leader in eye care and division of Novartis, will launch a two-count package of AIR OPTIX® COLORS contact lenses, available in the US from June 15 to Sept. 30, 2015, or while supplies last. Packages of two lenses will be available in all nine colors, from subtle to bold, and the full range of available lens powers, including plano.
“Many patients have expressed interest in enhancing their eye color, and many want to try more than one color with different makeup and clothing to see which ones best suit them,” said Dr. April Jasper, an optometrist in West Palm Beach, Florida. “These 2-packs are a nice way to introduce patients to color contact lenses, because they allow patients to try one or more colors before committing to purchasing a 6- or 12-month supply.”
Patients who purchase a two-count package from eye care professionals and internet retailers between June 15 and Sept. 30, 2015, are eligible to receive a $10 rebate gift card. AIR OPTIX® COLORS 2-count packs are available in the full range of nine colors, including Brilliant Blue, Gemstone Green, Sterling Gray, Honey, Pure Hazel, Blue, Green, Gray and Brown.
“We created the 2-pack with patients in mind. We know that when they try AIR OPTIX® COLORS contact lenses, they are excited about their look, whether it’s an enhancement to their natural eye color or a bold transformation,” said Carla Mack, OD, MBA, FAAO, Director of Professional and Clinical Support, for US Vision Care at Alcon. “A smaller pack enables patients to try a color – or several colors – in a real-world environment before purchasing a longer term supply.”
AIR OPTIX® COLORS contact lenses launched in the US in June 2014. They are the first monthly replacement, daily wear color lenses available in the US on a silicone hydrogel platform, allowing up to six times more oxygen through the contact lens compared to the leading, older technology color contact lens.1. AIR OPTIX® COLORS contact lenses are recommended for daily wear with a monthly replacement schedule. The lenses are available with an 8.6 mm base curve and a 14.2 mm diameter. The contact lens power ranges from +6.00D to -6.00D in 0.25D steps (including plano) and -6.50D to -8.00D in 0.50D steps.
Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses:
For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor.
Ask your eye care professional for complete wear, care, and safety information.
- Based on the ratio of lens oxygen transmissibilities; Alcon data on file, 2013. AIR OPTIX® COLORS contact lenses are high oxygen transmissible lenses (Dk/t = 138 @ -3.00D).
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is the second-largest division of the Novartis Group, with pro-forma sales of USD 10.8 billion in 2014. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets.