Media release –
Alcon partners with professional football player Victor Cruz to bring game changing vision technology to athletes at IMG Academy
Don Teig’s "A" Team of sports vision doctors help put elite athletes through their visual paces at IMG Academy
BRADENTON, Florida, July 13, 2015 — Alcon, the global leader in eye care, traveled to world-renowned IMG Academy to evaluate the visual-motor skills of its athletes and bring them the latest innovations in vision care technology, including DAILIES TOTAL1® contact lenses. Alcon also invited professional football player Victor Cruz to participate in the eye evaluations and share his perspective on the importance of vision with IMG Academy student–athletes and campers.
"When I’m on the field I don't want to think about my eyes; I need my contact lenses to be comfortable and perform at a high level," said Victor Cruz, professional football player. "That’s why I wear DAILIES TOTAL1®contact lenses."
Members of the IMG Academy varsity football team followed alongside Cruz as the “A” Team of sports vision doctors coached the athletes through a "vision training camp" comprising 13 vision tests to determine how well the athletes’ eyes perform in a game setting. The athletes completed a variety of tests, including eye–hand coordination, tracking ability, response time, focus agility, visual acuity and eye dominance.
Student–athletes were then given a personal assessment of their visual acuity, helping them understand how imperative vision is to their sports performance. The athletes were also educated on different ways they can help improve their visual acuity, through eye exercises or with corrective contact lenses.
With DAILIES TOTAL1® contact lenses, Alcon has delivered a breakthrough line of daily disposable contact lenses featuring the world’s first and only water gradient technology that can deliver exceptional breathability and comfort simultaneously, once considered impossible to find in one contact lens. This technology is a game changer for many contact lens wearers.
"DAILIES TOTAL1® contact lenses are designed for performance," said Carla Mack, OD, FAAO, Director of Professional and Clinical Support at Alcon. "This lens provides both comfort and breathability that allows athletes at all levels — from elite pros to weekend warriors — to have an exceptional wearing experience."
For more information about Alcon DAILIES TOTAL1® contact lenses, visit www.dailies.com and find DAILIES TOTAL1® contact lenses on Facebook, Twitter and YouTube.
About DAILIES TOTAL1® Contact Lenses
DAILIES TOTAL1® contact lenses are prescription medical devices. See product instructions for complete wear, care and safety information. Visit dailiestotal1.com to learn more about DAILIES TOTAL1® contact lenses.
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is the second–largest division of the Novartis Group, with pro–forma sales of USD 10.8 billion in 2014. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets.For more information, please visit www.alcon.com.
Alcon is on Facebook. Like us at www.facebook.com/alconeyecare.
About High Performance Vision Associates
Founded by Dr. Donald S. Teig, the "A" Team — High Performance Vision Associates — offers specialized services for athletes, law enforcement professionals, aviation personnel and people with hobbies and careers that require visual skills that go above and beyond the norm. The team is composed of 21 practitioners that have completed Teig’s 16–hour consulting program in "High Performance Vision."
About IMG Academy
IMG Academy is the world's largest and most advanced multi–sport training and educational institution. IMG Academy helps countless youth, adult, collegiate and professional athletes reach their full potential in and out of sport by providing world–class teaching and coaching, tailored programs and professional facilities. 98% of IMG Academy's student-athletes matriculate into top universities, 60% of which are Division I; the remaining 2% historically turn pro. Based in Bradenton, Florida, IMG Academy also serves as a training and competition venue for amateur and professional teams, a host site for a variety of events, and a hub for sports performance research and innovation.