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Media release –

Alcon revamps the packaging for its AIR OPTIX® brand monthly replacement contact lenses

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Alcon, the global leader in eye care and a division of Novartis, has introduced a new packaging design for its AIR OPTIX® family of silicone hydrogel monthly replacement contact lenses. All packaging for AIR OPTIX® will feature the same contemporary blue already present on AIR OPTIX® plus HydraGlyde® lens packaging, with different secondary color variations to differentiate the contact lenses within the portfolio. AIR OPTIX® is the only family of contact lenses featuring SmartShield® Technology which is now highlighted on the box. The lenses provide consistent comfort from day 1 to day 30.1,2

“Many contact lens wearers rely on AIR OPTIX® to enjoy consistent comfort and clear vision. We are revamping the packaging to improve brand recognition across all the different contact lens options and highlight Alcon’s proprietary SmartShield®Technology that is unique to the AIR OPTIX® portfolio,” said Eric Bruno, General Manager, US Vision Care at Alcon.  “We trust the premium and contemporary look, together with the promotion of the SmartShield® Technology, will strengthen the AIR OPTIX® brand image and help differentiate our line from those of our competitors.”

SmartShield® is a proprietary technology that creates a permanent ultrathin protective shield around the outer surface of the lens to minimize the amount of exposed silicon atoms at the lens surface.4 This helps the lens resist lipid deposits3 and delivers outstanding wettability.4

AIR OPTIX® is the most comprehensive monthly brand portfolio with contact lenses spanning sphere, toric, multifocal, as well as overnight/flexible wear and color options. The portfolio includes AIR OPTIX® AQUA, AIR OPTIX® for ASTIGMATISM, AIR OPTIX® AQUA MULTIFOCAL, AIR OPTIX® NIGHT & DAY® AQUA, AIR OPTIX®plus HydraGlyde® and AIR OPTIX® COLORS lenses.

The former AIR OPTIX® packaging will be phased out and be progressively replaced by the new contemporary packaging throughout 2017.  Alcon will inform Eye Care Professionals of the change and provide them with up to date promotional materials featuring the new packaging. Additionally, Alcon also has future plans to launch US-specific packaging for AIR OPTIX® plus HydraGlyde® contact lenses in the coming months.

For more information on AIR OPTIX® plus HydraGlyde® contact lenses, eye care professionals can visit www.airoptix.com.

 

References

  1. Eiden SB, Davis R, Bergenske P. Prospective study of lotrafilcon B lenses comparing 2 versus 4 weeks of wear for objective and subjective measures of health, comfort, and vision. Eye & Contact Lens. 2013;39(4):290-294.
  2. Lemp J, Kern J. A comparison of real time and recall comfort assessments.  Poster presented at the American Academy of Optometry 2016 Annual Meeting; November 9-12, 2016; Anaheim, CA.
  3. Nash W, Gabriel M, Mowrey-Mckee M. A comparison of various silicone hydrogel lenses; lipid and protein deposition as a result of daily wear. Optom Vis Sci. 2010;87:E-abstract 105110.
  4. In vitro study over 16 hours to measure wetting substantivity; Alcon data on file, 2015.